10th April 2017
Standing out from the crowd at APLF 2017
Last week’s trade show in Hong Kong was the first major exhibition of the year that The Clayton Leather Group attended, providing the opportunity to showcase all the new activities for the group in 2017.
28th March – Morning before APLF and the anticipation of the first day couldn’t be more noticeable as we were setting up the new stand. Heads already started to turn as a beautiful leather jacket, made of our Clayton’s horse front and Cordovan shell leather was added to the stand. The team were yet to know at this point, just how popular the stand would prove to be.
Products manufactured from J & E Sedgwick’s newly coloured lacing hides were placed on display in the elegant glass cabinets attracting visitors to the back of the stand. Seamlessly, hung alongside the product cabinets, the actual lacing hides allowed visitors to familiarise themselves with the touch and feel of genuine Sedgwick leather.
The uniqueness of the stand design allowed visitors to understand the company values any which way they looked. The group’s ethos “Field to Finish” was vital to broadcast during the exhibition, our brand-new iPad stand also reiterated these values as a tutorial of our website ran on a loop.
Our digital footprint is continually growing within the leather industry and the iPad stand was the perfect feature to captivate visitors.
With all the preparation of the stand completed on the 5 hour mark a countdown to opening the doors began. The exhibitions final preparations came to a conclusion around 6 pm and with expected attendance numbers of 16,000 visitors, from around 90 different countries, a true excitement was building up.